Twitter has always been the original and the best micro-blogging platform available for businesses and social media experts alike. However, the social space has consistently lagged behind in the group conversations department…until now!
Twitter has long been a very public social space, and so the inclusion of intimate group messages signals Twitter’s eagerness to compete with popular apps Snapchat and WhatsApp.
How Your Business Can Benefit
Introducing the overhauled direct messages feature: in a nutshell, the new feature lets Twitter accounts message up to 20 Profiles privately in a live chat room, with the added functionality of images, emoijs, tweets, text, and in the near future videos! The big game-changer? Your business can now communicate directly with target customers, without having to publically communicate, removing the risk of annoying Followers who aren’t your intended recipients.
For example, imagine that you wanted to reward your most loyal customers and brand advocates, but don’t want to spam your Twitter feed. Solution? Simply create a group conversation, and privately reward your fans with exclusive deals or promo codes.
Group chats are also the perfect space to spark discussions and debates related to your brand and industry with a concentrated group of influencers and engaged Followers. As every person in your chat will receive a notification once added, response rates and engagement are set to be significantly higher than traditional tweeting, where messages can easily get lost into a sea of handles – promising a more immersed business to customer relationship.
If you simply just want to share an existing tweet with a concentrated group of people, you can now share tweets directly into group conversations. Simply select ‘Share tweet via direct message’ on any tweet and hey presto!
Group Messages 101
Setting up a group conversation is quick and easy (if you follow our step by step advice!)
1. Log-in to your Twitter Account
3. Select ‘New Message’
4. Decide who you want to invite – remember you can add up to 20 people into a conversation
5. If you want to start an industry related discussion; try targeting your most influential Followers, whilst targeting your most engaged Followers with rewards and offers
6. Discover who your most engaged and most influential Followers are by using free analytics tool Social Rank – all you have to do is sign-up with your Twitter username and password
7. Once you’ve established your group participants, begin typing their handles into the name field of a new message
8. Chat away!