By now most of us are aware that social media can be an indispensable tool when building your business’s profile and connecting with clients, but it’s still crucial to follow good business practices online, just as it is in life. Drawing a line between your personal life and business life can also be challenging on social media platforms, so we’ve decided to make it easier for you with our simple list of Do’s & Don’ts.
DO update often
Through social media you have the power to create an ever present brand for your business, which is consistent and recognisable to current and potential customers. There is no sense in creating a social media site that is empty and ignored. It creates an image of a venture failed or forgotten. Aim to update at least a few times each week.
DON’T be excessive
Following on from our last tip, you mustn’t mistake posting often with posting constantly. Sites that never stop churning out posts become annoying and the content inevitably becomes irrelevant. Keep your posts relevant to your readers and try not to monopolise your followers’ newsfeeds.
DO retweet and share
Social networking sites thrive on reciprocity. Liking, sharing, retweeting and favoriting other posts builds relationships with other profiles, which encourages them to share your content too!
DON’T be negative or offensive
Nobody wants to follow a site that churns out negative posts, and nobody wants to do business with anyone affiliated with such a site. If you have to complain about something, do it when that complaint isn’t going to stick to your brand. Keep the same principle in mind when posting personal opinions. Never be negative or offensive.
DO use hashtags
When used properly hashtagging can be a useful tool when it comes to helping potential customers find your content online. Be careful not to use them too often (Twitter recommends a maximum of two per tweet) and always make sure they’re relevant to your content and business.
DON’T sell sell sell
Too often businesses use social media sites purely from a sales perspective and that isn’t what social media sites are about. They’re about sharing, educating and connecting. One simple way to steer clear of this faux pas is to post with ‘what is this post offering my followers’ in mind. If the answer is ‘information about my business’ you should probably consider redrafting. You need to engage and entertain your audience.
Ultimately it’s important not to forget your aim. Though personal social media sites can be used for pretty much whatever your heart desires, business profiles have to be maintained with business in mind. So take care to remain professional, relevant and above all – social!
For more information on social media management contact U Social on 0800 112 3605.