Finally, spring is here – rescuing the UK from the harsh grips of winter. Unsurprisingly, along with the new season, there has been a flurry of fresh social media updates, exciting new platforms and innovative trends captivating social fans. Read on and discover for yourselves what is in our spotlight this spring.
Last year saw the explosion of video marketing. Social media has been gradually becoming a more visual marketing medium, with Facebook video paving the way last year, with more video plays on the social giant than video sharing king YouTube. With an overhaul of Facebook insights, Facebook Page admins can now have a direct insight into how well their video content is performing – creating a new opportunity to sky-rocket page engagement.
Riding on the recent successes of video marketing, new kid on the block ‘Meerkat’ is here, with its real-time video streaming functionality. The new app has taken the world by storm, giving users the opportunity to share live videos directly to their Twitter stream. At present time the app is prediomently being used by individuals, but just imagine the possibilities for businesses. Have a new product launch? Share the unveiling directly to your followers instantly, making immediate real-time engagement possible. The app could also transform the way we watch and engage with sporting events. Although many of the most popular matches have already gotten on board with live-streaming, the added functionality of social engagement means that live sporting events will reach more audiences than ever before.
The social giant is always looking for ways to improve experiences for businesses and fans alike. In early March, the social giant’s decision to automatically remove Page likes from inactive accounts raised many eyebrows and worries amongst Page owners. Most likely you’re probably thinking that the decline in Page likes is a bad thing? Not necessarily. By removing inactive accounts, your content won’t be wasted on people who are unlikely to engage. Instead your posts will only be seen by active fans that are likely to respond.
Elsewhere, Facebook has recently acquired shopping search engine ‘TheFind.com’. What does this mean for businesses? Well firstly, it highlights Facebook’s desire to get into the profitable world of e-commerce. This recent news could also signal a drastic change for businesses, especially those who are business to consumer organisations which thrive on online sales. But when will shoppable social media become a reality? It’s a guessing game for now, but with the set-up of ‘Facebook wallet’ a few months ago, the revolution is likely to be coming sooner rather than later.
LinkedIn has long been hailed for its excellent networking opportunities and career-expanding tools. However, LinkedIn’s crowded interface has let the social network down in the past, especially when attracting new members. Until now. If you’ve been on LinkedIn in the past month, you may have noticed the new sleek home-page. The cleaned up design makes it easier to view connection updates, thanks to the use of bigger images and the new ‘keep in touch’ box, which makes it simpler to keep track of your connections’ new jobs and work anniversaries – which can also be easily hidden when not relevant. The ‘people you may know feature’ is also given less prominence in the new home-page, making space for more important information.
A great new update is the overhauled homepage filter, which means you can keep on top of most recent updates, rather than most popular – essential for when wanting to keep tabs on time-sensitive events.
Which updates have been rocking your world so far in 2015? Let us know below!
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