There is no doubting that Facebook has captivated the world as one of the most successful social media sites of the last decade. With over 1.3 billion active users frequently ‘Facebooking’, it‘s still the number one channel for getting social. So if you want your business to flourish, get involved and let Facebook actively connect you with potential clients. Here’s how you do it – presented in a lovely step-by-step fashion that we all know and love:
Let’s get started!
First things first, if you’ve already got a Facebook Account, simply click ‘Create a Page’ down the left-hand side on the home page. If you don’t have a Facebook Account, you’ll need to sign up first, then click on ‘Create a Page for celebrity, band or business‘.
Choose the best!
‘Create a Page‘ enables you to select the type of business that best suits your company.
If you haven’t got a physical location don’t select ‘Local Business or Place‘ as Facebook will set your business up as a place, not a Page.
What’s it all about?
Select the right category from the drop-down menu. The matches may not be spot on, so select one that’s close. The category match you choose will help Facebook’s ‘Graph Search’. Make sure you know what you want your business to be called.
Learn how to make the most out of Facebook’s Graph Search here.
Make your profile shine!
Here’s the chance to tell your audience a little more about what you do. Simply navigate through the top headings to add a profile picture and a bunch of other dandy information.
Want the perfect profile pic? Click here.
Like your page!
Show yourself some love by liking your Page!
Live to share!
Facebook may entice you to share your first status post. It’s a good idea to post before you start inviting people to your page. Let your viewers know about all the amazing benefits you have to offer them. The way you choose to communicate is key, so make sure the tone of your writing style fits with your brand’s look and feel.
Make it look pretty!
How your page appears will leave a lasting impression on your visitors. To make it look attractive add a cover photo that is at least 851 x 315 pixels.
Click here for more help with this.
Don’t be shy!
Here you have the chance to tell your viewers more about your business. Highlight all the wonderful benefits of your products and services, expressing why your business is truly One-Of-a-Kind! The page will appear differently depending on the category you chose. If your company is categorised as a local business, there will be a map displayed on the ‘About Page’.
You can rearrange!
To manage the page just how you want, edit the permission options. Simply click ‘Settings’ at the top of your page, then review options under ‘General’.
The world is your oyster!
You are now ready to venture out in the exciting world of Facebook. The possibilities are endless! Post on your News Feed! Add applications! Connect with thousands and watch your business grow…
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