Blogging is an extremely effective means of delivering a brand message in an entertaining medium, and it’s never been more popular. Blogs are becoming big business, with countless agencies springing up practically overnight in the hope of managing blogging networks and harnessing the marketing sway offered by blogs and popular bloggers. It has recently been reported that after social networking sites such as Twitter and Facebook, blogs have been named our primary online resource for real-time news updates. A blog is a great tool with which to express your opinions, build a community, network with others and drive traffic to your website; however, a poorly executed blog can be incredibly damaging to your brand, as well as being a huge waste of time and energy.
Educate your audience
Whenever you share content online, whether it is in the form of a short and simple tweet or a lengthy blog post, you must always be sure that you’re sharing something worthwhile. Before posting, ask yourself ‘what are you offering to your readers?’ If it’s simply information about your products or your brand, you’re probably not offering them enough to stay interested. One of the main purposes of blogging is to provide valuable information on topics relating to your industry in an engaging and educating way. If you are writing good content, blogging can also help to establish you as a relevant authority to your readers and customers, creating a level of trust that is lacking in more traditional methods of marketing.
Educate your audience
Regardless of your topic or motive, blogs are designed to be entertaining for readers. The last thing you want is for your blog to be boring; if your readers are bored they will leave, and most likely never come back to your site. To find unique ways to connect with your audience branch away from your specific products or services, and instead look at how they might fit into wider topics or your customers’ lifestyle. Use good examples that your customers can relate to, write using clear topics and stay clear of industry jargon to make content welcoming and easy to digest.
Be SEO savvy
It is always of the utmost importance to write for your target audience, but you also need to write with SEO best practices in mind. There is no use in having an extensive catalogue of engaging blog posts if nobody online can find it. Any content you post online must always be totally unique, otherwise it won’t be valuable to your readers and can be damaging to your Google rankings. To keep on Google’s good side, make sure to use good keywords and phrases your audience are likely to search for. Use a keyword in the first 120 words of the blog and in the last paragraph, keep posts between 400-800 words, write a catchy title, and always make sure your posts sound natural and organic.
Inspire your audience
After going through all of this trouble to grab the attention of your target audience, you need to make sure that you harness this. What do you want your readers to do after reading your content? Leave a comment? Sign up for your newsletter? Head to your online store? Whatever it is, don’t forget to ask. Point your readers in the right direction with a direct link to ensure maximum effect from your blog post, don’t miss out on such a great opportunity to connect with your audience. Blogging is just one component of a successful social marketing strategy, but an important one none the less.
For more information in Social Media Management contact the U Social team on 0800 112 3605.