How strong is your presence on Twitter? Taking time to care for your profile could help you unlock endless possibilities. By following our simple step-by-step guide you’ll be on your way to social media greatness.
To kick-start your Twitter foundation, start by adding a profile photo so that loyal followers will recognise your brand. Be sure to choose a good quality photo (no selfies) that looks professional. Within your profile space Twitter also lets you include links to your website or other social profiles and a brief description of what your company offers.
Connecting is Key!
Looking to connect with the right audience? Use the Twitter search bar to find profiles for companies offering products and services to similar audiences. Then check out who they’re following and follow away, but be careful not to follow too many accounts, as there is a limitation on this from Twitter.
What Time to Tweet?
Think about your target audience in relation to your content and when would be the best time to tweet. Are your followers likely to see your tweets early in the morning (during the rush hour) or later in the evening (whilst enjoying their dinner)? If you have an iPhone or iPad why not try the handy Apple App ‘TakeOff’. By analysing nifty algorithms ‘TakeOff’ helps you schedule tweets and also recommends the best time to tweet them.
Download ‘TakeOff’ here!
Make it Worthwhile!
Having valuable content is one of the key dynamics for a successful Twitter Profile – give your followers a reason to engage with you. Great methods for finding daily hot topics include the trending section on the left hand side (Twitter home), the ‘discover’ area on the Twitter App (which is great by the way) and ‘Google Alerts’. Simply stream through and share the endless results, but don’t be lazy by just retweeting and favouriting… Always try to include your spin on the topic to add personality to your content and improve your engagement results.
Chat with Others!
Getting involved in Twitter chat is a great way to gain connections with fellow Twitter goers. Why not try organising your own chat or join in with others. ‘TweetChat’ is a free tool that allows you to structure your chat sessions. The application lets you reply, retweet, favourite or view whole conversations.
Check out TweetChat here!
Message Your Followers!
Greeting your followers is one of the best ways of encouraging engagement. There are plenty of free apps out there that allow you to send automated messages, but don’t get too carried away. Try to show personality in your messages and include a question or two.
Share Your Twitter URL!
Linking your Twitter URL can drive serious traffic to your profile. Simply insert a hyperlink leading to your profile in any bio space on other social media platforms. It allows maximum exposure and will give you a boost in followers.