So, you’ve finally decided to create a social media plan for your business but have doubts of achieving meaty results. You’ve tried lots of different methods before but somehow nothing seems to sparkle the way you wish. Don’t panic! This happens to the best of us and can be easily fixed with determination and commitment. Entering the world of social media can be a challenge, so we’ve outlined a simple step-by-step guide in creating a successful social media plan that will create a buzz.
Commitment is key!
To kick-start your plan, you need to make a promise and stick with it. A success story rarely happens overnight and this is particularly true in social media, it could take time to establish your presence. Many businesses start off by posting or uploading too much low quality content.
Rally up your audience!
If you are promoting or selling an item that is used by others, have a browse to see if you have a potential fan-base to target. Look to see if there are people blogging, YouTubing or Tweeting about your product or service. Really take advantage of every avenue your industry presently appears on!
Talk to your audience!
After choosing your social media channels it’s time to think about engagement. Rocket launch your presence by actively posting interesting content and most importantly interacting with any shares, likes, tweets or comments. Keep the fans happy! To get the best results a daily monitoring and engagement routine is a must. Why stand for tweets getting lost or Facebook statuses becoming irrelevant. Make your presence known!
Even though your fans are interested in your services they don’t want to see promotional ‘salesy’ content. Stick to talking about your customers and industry 80%-90% of the time (this could include top tips and helpful advice related to your industry) and the rest can be saved for ‘showing-off’. Explore into trending hot topics, blog writing, case studies and creating infographics. Continue the momentum! Enthusiasm is a key factor behind any great success, so aim to post something every 2-3 days. Through posting well-thought-out content your profile will be known for this and is more likely to become a respected industry leading source.
Cross reference content!
If you have an awesome Facebook post, why not transform it into a tweet as well. Keeping a healthy balance of content between your profiles can create a stronger fan-base. Try the App ‘Woobox’ which automatically post tweets whenever you post to Facebook. Even though ‘Woobox’ saves a lot of time make an effort to also create content customised just for Twitter (e.g. including Hashtags and @mentions) as this will improve the reach.
Explore the possibilities!
After settling within the world of social media it is time to broaden your horizons. Once you’ve gained a good Facebook or Twitter following create a YouTube channel and start perfectly showcasing your services. On LinkedIn you are allowed up to 10 showcase pages that lets you highlight various units or brands of your company. Click here for more info!
Expand your team!
When you have finally conquered the land of social media, yippee, you’re on your way to great success! But stay on target… Being a top influencer is a big responsibility and standards can easily drop if daily monitoring doesn’t happen. To assist your long-lasting reign seek out loyal team members to share the everyday jobs. Graphic designers, blog writers and apprentices/interns can all give a helping hand in delivering content, conversations and information gathering. A great team behind you will only help maintain your empire and enrich your journey to social media victory!