Having a healthy Facebook fan base is essential when growing a business. It’s that valuable gateway into really knowing who your customers are and what they truly think about your products or services. A great Facebook presence will only increase your business’s chances of success. By following these simple steps there is no reason why you shouldn’t be able to reach your target audience.
Success doesn’t come overnight!
To grow a successful social media presence you need to set aside time and show commitment. Daily monitoring is the backbone behind any great social media page and will always remain a major ingredient for success. There’s no shortcut! Give your page the time it deserves by checking any posts or messages every couple of hours. Your fan-base will remain happy and those Likes will come zooming in.
It’s all about connections!
It makes sense to connect with other businesses which offer similar services or products. Especially when they’re located nearby and they don’t compete with you, it allows you to gain the same clientele. Think about it! By connecting with your fellow suppliers this opens the door to cross-promotion on each other’s pages. Simply search for businesses that are similar to your own.
Say what’s on your mind!
Sharing original content is a simple yet effective way of engaging with your audience. Posting interesting photos will capture attention. Flaunt your best work or even share a friendly behind-the-scene shot of your team. Whatever it is, make sure to write a great caption for your audience.
To keep socially active, it’s a good idea to share relevant posts from others. To start sharing content simply click the ‘Share’ button.
Make the link!
To make sure that step 3 has the best results, it’s important to link your page to your personal Profile. It couldn’t be simpler.
Add Facebook to your signature!
To drive potential customers to your business page add a Facebook link as part of your email signature. Again, very simple yet very effective!
Engage with other pages!
By commenting on Pages of others you’re more likely to reach your target audience. Scout out beneficial Facebook Pages and hit that ‘Like’ button! Ensure to add value to conversations and aim to develop meaningful connections to support business growth.
Run a contest!
Running a contest might not be the most cost-effective route but certainly comes with its benefits. It’s a great way to gain Likes on your Page. Why not run a contest and have viewers like your page before they proceed.
We see QR codes on everything. Having a QR code placed on your business card is a smart way to stay connected.
Click the links below to start creating your own QR code. It’s totally free!
Get a like box!
A Like Box is basically a larger version of the ‘Like’ button that can be simply added to your company website.
Click here to add yours!
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